As any self-respecting music article-writer would do, I have researched this subject as thoroughly as I could before writing the initial sentence. I have to state that the endless blogs and articles about marketing your online alternative music all say quite similar things about general marketing. I will condense it as concisely as I can in the following 10 things: 1. Join a social media (Facebook . com, MySpace, Band-camp, Reverb-nation, Soundcloud, Twitter etc) 2. Setup an online site, 3. Update your site and profiles typically as it can be, four. write a good biography, five. write a great press-release (inc Digital Media Kit), 6. make online videos and distribute to Youtube, 7. offer tunes on free download services, eight. communicate with other bands and musicians and artists, nine. talk with your ' online fans', 10. don't upload useless posts or be too metal-headed talking to your potential general public.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are several other samples of acts whose main talents apparently lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Music Charts' and yes it seems quite astonishing that such sub-standard music might make it into any chart. Discouraging though this might seem, really the only acts who've any kind of permanence are the type who are able to actually write decent music. It doesn't have to be brilliant or perhaps that original- just 'decent music'. Nonetheless, longevity might not be much of a concern for some- the world's likely to end in any event in the next year- correct?
The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ' I do-everything-music master' modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.
Can this study really go hand-in-hand with the sort of thought-processes necessary for the effective use of online advertising techniques? Can one individual embody performer, management and Pr department? It can't be disputed that creativity in marketing operational plans exists, just as you do in music. But it's a different type of creativity altogether. So what is an undiscovered genius using a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is stacked towards the roof with SEO knowledge and form a partnership. What is better for the alternative musician of the future.
Now, this would appear a wise practice to the majority of people but it is potentially of very little help without organization. You can quite easily do most of these things yet still find yourself lost within the dense, over-booming clouds of the world wide web. Regardless of the many advancements in technology over the last ten years roughly, there is certainly still something being said for following more traditional routes: i.e. playing live dates as much as possible, getting mass media coverage and also radio airplay, regardless of the latter's apparently inevitable decline. Bands that have combined doing this with the online methods mentioned previously have often executed very perfectly- Meadow zero being one prime example.
There are several other samples of acts whose main talents apparently lie in relentlessly efficient PR and whose songwriting ability is often, at best average, and also at worst, downright mediocre. Try surfing Myspace's 'Music Charts' and yes it seems quite astonishing that such sub-standard music might make it into any chart. Discouraging though this might seem, really the only acts who've any kind of permanence are the type who are able to actually write decent music. It doesn't have to be brilliant or perhaps that original- just 'decent music'. Nonetheless, longevity might not be much of a concern for some- the world's likely to end in any event in the next year- correct?
The problem is that hardly any musicians have a talent for online PR. They actually do exist but have always been a tremendous minority. Perhaps, due to the opportunities available from the world wide web, this minority is growing in proportions. Maybe now what we seem to have in our midst is the ' I do-everything-music master' modern musician, who twitters, yelps while moving dials with a mixer, blogging 1 minute, hammering out chord-lines and lyrics the next, cutting and pasting links and vocal master takes simultaneously. Is this phenomenon of change really happening? It really is, however i would question the standard of work that deem results. Like all other craft or skill, songwriting requires heart attacks, pain and dedication while keeping focused.
Can this study really go hand-in-hand with the sort of thought-processes necessary for the effective use of online advertising techniques? Can one individual embody performer, management and Pr department? It can't be disputed that creativity in marketing operational plans exists, just as you do in music. But it's a different type of creativity altogether. So what is an undiscovered genius using a couple of brilliant unheard tracks likely to do? Find an undiscovered PR expert who is stacked towards the roof with SEO knowledge and form a partnership. What is better for the alternative musician of the future.
About the Author:
Looking for the new alternative music bands best new bands, then visit www.montrecords.com or glamrockmusic.com for glam rock glam rock for you.