If you're like a lot of musicians out there, one problem you may have that's holding you back, is that you underestimate the importance of promotion in what you're doing. Now you very well may produce fantastic creative product but your problem may be that you just don't fully understand what it takes to get as many people as possible listening to it. You may even think, like a lot of musicians do, that the public will find them.
The fact is that there is music, and there is business, and you can do one or the other, or you can do both at once. But if you do music without the business you can have a very rewarding time making and listening to it but don't expect any money to come of it. Also in the end if you want to continue on with something, it sure helps if it brings in income so it can finance itself. Help pay the bills.
So for sure a good place to start is on the Internet, and although it would help, you don't necessarily have to get a website up any more. This because there's just so many venues now that are ripe for promoting online, that if approached correctly can deliver good numbers. Take social working sites for instance. There's a whole lot of them out there for you to take advantage of, and then another thing to think about, is online radio stations.
At the same time though don't make the mistake of focusing solely on the Internet, and putting all your energies and resources in the that. Internet people are fickle and unreliable over long-term but long
The fact is that there is music, and there is business, and you can do one or the other, or you can do both at once. But if you do music without the business you can have a very rewarding time making and listening to it but don't expect any money to come of it. Also in the end if you want to continue on with something, it sure helps if it brings in income so it can finance itself. Help pay the bills.
So for sure a good place to start is on the Internet, and although it would help, you don't necessarily have to get a website up any more. This because there's just so many venues now that are ripe for promoting online, that if approached correctly can deliver good numbers. Take social working sites for instance. There's a whole lot of them out there for you to take advantage of, and then another thing to think about, is online radio stations.
At the same time though don't make the mistake of focusing solely on the Internet, and putting all your energies and resources in the that. Internet people are fickle and unreliable over long-term but long
before there was the Internet, musicians started out by focusing on building a local fan base. A local fan base is loyal. They'll come to your shows, buy your CDs and merchandise, and some will even get out, and work the streets to promote for you.
One place to consider starting locally is your community college, and even your local high schools. Now high school kids don't have a lot of money to spend now but in two or three years they will. Also another thing to consider here, is that if you achieve success promoting at local schools on both the high school and college level, should you get your numbers get high enough you can leverage that audience to get your music played on local radio stations.
Finally another proven guerrilla marketing tactic for selling CDs and merchandise for real money, is to keep track of when big-name acts are playing in your city or city near you by. The lines of music fans waiting to get in can stretch for blocks, and they're all fair game for selling your CDs and merchandise once they're on the public sidewalks. The nice thing here too is that all of them came with money to spend on music, so they're ready to buy.
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One place to consider starting locally is your community college, and even your local high schools. Now high school kids don't have a lot of money to spend now but in two or three years they will. Also another thing to consider here, is that if you achieve success promoting at local schools on both the high school and college level, should you get your numbers get high enough you can leverage that audience to get your music played on local radio stations.
Finally another proven guerrilla marketing tactic for selling CDs and merchandise for real money, is to keep track of when big-name acts are playing in your city or city near you by. The lines of music fans waiting to get in can stretch for blocks, and they're all fair game for selling your CDs and merchandise once they're on the public sidewalks. The nice thing here too is that all of them came with money to spend on music, so they're ready to buy.
About the Author:
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